Marketing & Design
Pennsylvania Family Support Alliance helps protect children from abuse, through training and informational programs. Hamilton partnered with the organization to lead marketing efforts. This included landing pages, digital advertising, email marketing, print advertising and consultative services.
While PFSA is a well known and trusted non-profit organization, they recognized the need to expand their marketing efforts in the broader Pennsylvania area. A new initiative was launched to reach a very specific Mandated Reporter group. Hamilton strategized with PFSA to determine the best methods for both print and digital marketing. Several marketing channels were tested and utilized to create the most effective marketing campaign for Pennsylvania Family Support Alliance. The multi-tiered campaign included: social (Facebook), Google AdWords, email, direct mail and grass roots marketing.