Website Redesign and Brand Refresh
Life Stewardship Advisors is a comprehensive financial planning firm located in Lancaster who believes in planning from a total-life perspective in order to reach an individual’s full potential. LSA came to Hamilton wanting to raise their profile and to market the firm.
Before we began the process of selecting marketing opportunities, we knew that LSA had a few foundational items to polish in order to compliment the marketing efforts. We started with LSA’s brand which had a solid start but needed some help to be brought up to modern design standards. Our designers worked to preserve the original art, but also moved the design to a flat approach, simplifying the shapes and cleaning up the typography. We also re-oriented the logo and created a better suited color palette. These efforts ultimately made it more workable in all channels.
After the refreshed brand was in place we began work on redesigning LSA’s website. We focused on creating a lighter, fresh feel with visuals of their diverse clientele experiencing life in it’s fullest. Our team also narrowed in on the theme of “journeys” that was a cornerstone of the LSA brand, you can see them on the main slideshow images on their site. It was important to the firm to show realistic imagery of destinations vs. the sometime unrealistic and lavish imagery that can be used for the profession. The site also introduces LSA’s first blog as well as a home for Executive Director Michael’s radio podcasts.
Another small piece of the work was a grassroots postcard that LSA will use to include in the client kits and distribute at applicable community opportunities. As we continue our conversations with LSA, there will be additional marketing channels that we will explore - our journey has just begun.