April 07, 2017
We’re thrilled to reveal our work creating the brand for R.HARBOR, a niche children’s company and champions of classic, quality apparel. Started by two moms who were frustrated by dysfunctional children’s attire…they appreciated cute clothes, but modesty wasn’t working with how kids move and groove. They also believe that “we all deserve clothing that lasts longer than the brief moments of silence in our households.” The clothing line is being introduced to the market for the first time through their Facebook page and a welcome splash page at www.rharbor.com.
Our brand journey started with founders Lindsay and Courtney as we discovered their love of Nantucket, all things nautical and classic styling. After our discussion it was clear to us that we needed to design a mark that would subtly hint at a nautical feel without pushing too adult or conversely lean too cutesy. We also needed something versatile, just as fitting on a pink garment as it would be on a navy garment. We listened to their vision and after many iterations - the result is a timeless, sophisticated and classy identity that will fit right in with the quality of their apparel.
We’re grateful for the opportunity to partner with R.HARBOR on their brand and more updates will be coming soon. Our team is currently working on developing their full site which will feature the Classic Harbor tank and shorts for active girls to wear over and over - all year long. Stay tuned!