May 30, 2017
At times, companies need a complete overhaul to their mark - perhaps due to an excessively tired look, perhaps due to a disconnect between the brand and the design. Other times, all that a brand needs is a subtle adjustment that modernizes the composition, lifts the logo standards and strengthens the relevance to what they do.
Life Stewardship Advisors approached Hamilton with the need to refresh their brand. Their original logo had a cherished history since the design was created by a family member close to the firm. The symbol also held strong throughout the years that the practice has operated and was used to reference their financial planning philosophy of Life Stewardship.
We embraced the history of the look while pushing the design forward, making the logo more workable in all media settings. We adopted a more neutral color palette and removed the gradient on the wheat to make the object flat, more in line with the modern design trends. We selected typography that was the appropriate balance between the traditional background of the firm while also creating a more current and contemporary feel. We also reoriented the layout to improve the composition and strengthened the “Stewardship” text to draw attention to their unique philosophy.