January 17, 2017
CFC is a Christian Missionary Alliance church based in Lancaster that was first planted in 1992. From it’s inception, CFC sought to be a church that makes disciples in a relevant and culture engaging way. Along those lines, the church leadership team had identified an interest in making the website more user-friendly and ultimately more applicable to their mission and updated vision.
Before we approached the design of the site, it was important to revisit the church’s current brand. Identifying the need for some enhancements to the design, we created a tweaked version of the logo. Our goal was to preserve the foundational history of the church’s identity while also nudging the design towards a modern and relevant look that spoke to their mission.
The typography we selected helped to modernize the look but also fits the clean design approach that the church embraces. With the text, we helped to emphasize the “Community Fellowship” words, another important goal for CFC. Moving on to the symbol design, while modernizing the design lines, we included an intentional subtle reference to a building appearing within the negative space. This re-emphasizes CFC’s core belief of building community, and the critical need of individuals, businesses and residences alike working together for missional living.